Fri 2 Oct
Bak To The Future
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Rogier Bak
You Don’t Have a Money Problem. You Have a Freeze Problem.
Ana Herrero-Wallace & Bogdan Manta
For capable, ambitious women who know exactly what to do with their money — and still haven’t done it. Join us on October 27, 2026, for an evening with a licensed trader and a neuroscientist, on why the freeze happens and what actually breaks it.
Why This Room, Why Now
You’ve read the newsletters. You’ve got the savings. You still haven’t made a move.
That’s not a discipline problem — Bogdan will show you the actual neuroscience behind the freeze, and Ana will show you the smallest real step out of it.
- The exact moment your brain overrides a decision you already made — and why willpower has nothing to do with fixing it
- What twenty-five years on a licensed trading floor taught Ana about the gap between knowing and doing
- One concrete move you can make with your own money this week — no course, no worksheet required
Your Hosts
Ana Herrero-Wallace — Founder, Ada Invest
Former licensed equities trader, 25 years across finance, tech, and SaaS leadership. Takes the room from insight to the smallest real next step.
Bogdan Manta — Neuroscience for Business Expert, The Essential Experts
25+ years in corporate training, grounded in cognitive and organisational neuroscience and behavioral economics. Explains why the freeze happens in the brain before it ever shows up in a bank account.
More About Ana
Ana Herrero-Wallace is an author, keynote speaker, and financial confidence coach for high-achieving women.
Born in Madrid, she spent 25 years in London and Amsterdam — first as a licensed equities trader, then in enterprise sales and customer success leadership at SAP, Fidessa, and Workday, closing a 98.9% renewal rate across 50 clients.
After being laid off more than once, and doubling her salary each time she moved, she founded Ada Invest to help women build financial clarity and independence.
She’s the author of Still Thinking? Act: Smarter Money for Women (2026), creator of the WEALTH, STAY, and RESET frameworks, and speaks across Europe on why capable women still hesitate to act.
More About Bogdan
Bogdan Manta is an organisational neuroscientist and the founder of The Brain Academy.
He combines over 25 years of global corporate expertise with a deep academic and research background in behavioral neurobiology, organisational neuroscience, behavioral economics and neuropsychology.
His work is built on a foundation of integrity, reliability, kindness and the belief that connecting science with business is the key to navigating the modern world.
This session is designed to be practical, insightful, no non-sense and immediately applicable.
Bogdan is the founder of The Brain Academy, an agency focused on delivering high-impact leadership programmes and hyper-personalised learning experiences in the form of keynotes, workshops, teambuildings and training.
Past participants report that the programmes have such a profound effect, that they still vividly recall the skills and insights years later, describing the sessions as profoundly memorable experiences, even for those who believe they have ‘seen and heard it all’.
THE EVENING
18:00–18:15 — Arrival: welcome drinks & light snacks (All)
18:15–18:20 — Welcome & framing (Ana & Bogdan)
18:20–18:45 — The Neuroscience of the Freeze (Bogdan)
18:45–19:10 — From Insight to Action (Ana)
19:10–19:20 — Joint conversation & audience Q&A (Both)
19:20–19:30 — Closing thought (Ana & Bogdan)
19:30–20:00 — Closing networking (All)
