About Tobacco Theater
A look behind the scenes
Once a bustling tobacco auction house, now the stage for stunning cultural performances and spectacular commercial events. TOBACCO is an unsubsidized theater (meaning: we like to do things our own way) that provides free space for cultural activities. And yes, that costs money. We genuinely believe that this cultural investment creates a commercial synergy that enhances the success of business events at our venue.
Our core values: details, details, details, no one-night stand but a lasting relationship, and we settle for nothing less. These principles are the common thread in everything we do. We believe in building long-term connections with our guests and partners, working closely together to create unique, tailor-made events that exceed expectations.
Our mission and vision: we are an independent location where we, as a team, joyfully bring together culture and commerce to let it strengthen each other. TOBACCO Theater creates space for diversity in whatever form you desire and gives inspiration to fantasise further than you could have ever dreamt.
TOBACCO Theater wants to be the destination for the curious visitor and be known as an iconic place for everyone looking for a unique experience. As an independent arthouse, we embrace a large palette of artistic expressions and offer an accessible program for everyone to discover, at each moment, something special. At the same time, we remain a connecting factor between culture and commerce that inspires and strengthens.
By choosing TOBACCO, you directly contribute to the cultural program. Revenue from commercial activities such as product presentations, conferences, corporate parties, business meetings, and dinners enables us to support, expand, and make musical, artistic, and creative activities accessible to a wide audience.
In the hidden catacombs of our historic city monument lies the hospitality kitchen—a culinary paradise where fresh, local ingredients are transformed into flavorful creations. Under the inspired leadership of Michelin-starred chef Dennis Huwaë, TOBACCO lovingly serves top-level breakfast, lunch, or dinner. In addition, we collaborate with other caterers who know exactly how to ignite taste buds, each with their own unique specialty. We are happy to think along with you to find the perfect match. Prefer your own caterer? No problem, that’s perfectly fine! For more information, check out our latest foodbook below.
Our team
Rosalie Suurmeijer
Commercial Manager
Sifra Kramer
Operations Coordinator
Nomi Verbakel
Graphic Designer
Giorgio Grot
Content Marketer
Hannah Rousseau
Sales
Britt Musters
Operations
Erik van Wilsum
Director
At TOBACCO Theater, creativity is always buzzing, but sometimes something magical happens: a new initiative that inspires, moves, and gives the future a stage. The ‘Stel je Voor’ Foundation is exactly that. It’s our tribute to young talent—a place where dreams and ideas grow into unforgettable moments.
Our building is steeped in history, but we also look toward the future with determination. Sustainability is not a choice for us—it’s a responsibility. While there’s still a long way to go, we are steadily taking concrete steps to reduce our ecological footprint without ever compromising on quality or experience. We consciously choose local suppliers, invest in energy-efficient solutions, and collaborate with sustainable partners such as Greenbookings and Oscar Circulair. This commitment goes hand in hand with our love for Amsterdam. Want to learn more about the history of TOBACCO Theater and the Nes? Read more below.
